Building reputational capital strategies for integrity and fair play that improve the bottom line
In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to taking the hig...
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Oxford,New York
Oxford University Press
2004
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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