Building reputational capital strategies for integrity and fair play that improve the bottom line

In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to taking the hig...

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Bibliographische Detailangaben
1. Verfasser: Jackson, Kevin T.
Weitere Verfasser: Kevin T. Jackson
Sprache:Undetermined
English
Veröffentlicht: Oxford,New York Oxford University Press 2004
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh