Building reputational capital strategies for integrity and fair play that improve the bottom line
In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to taking the hig...
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| Язык: | Undetermined English |
| Опубликовано: |
Oxford,New York
Oxford University Press
2004
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Итог: | In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to taking the high road--the only path that leads to lasting success |
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| Объем: | 227 p. ill. 25 cm |
| ISBN: | 0195161386 9780195161380 |