Building reputational capital strategies for integrity and fair play that improve the bottom line

In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to taking the hig...

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Главный автор: Jackson, Kevin T.
Другие авторы: Kevin T. Jackson
Язык:Undetermined
English
Опубликовано: Oxford,New York Oxford University Press 2004
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Описание
Итог:In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to taking the high road--the only path that leads to lasting success
Объем:227 p.
ill.
25 cm
ISBN:0195161386
9780195161380