Building reputational capital

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Building reputational capital strategies for integrity and fair play that improve the bottom line

In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to taking the hig...

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Bibliografiske detaljer
Hovedforfatter:	Jackson, Kevin T.
Andre forfattere:	Kevin T. Jackson
Sprog:	Undetermined English
Udgivet:	Oxford,New York Oxford University Press 2004
Fag:	Business ethics; Leadership; Organizational behavior
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

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