Marketing management for nonprofit organizations

This book provides a comprehensive overview of the theory behind non-profit marketing, and analyzes key non-profit sectors such as fund-raising, the arts, education, healthcare, and social ideas. Second and third year undergraduate and postgraduate students taking courses in non-profit marketing, se...

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主要作者: Adrian Sargeant
語言:Undetermined
English
出版: Oxford [England],New York Oxford University Press 1999
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh