Marketing management for nonprofit organizations

This book provides a comprehensive overview of the theory behind non-profit marketing, and analyzes key non-profit sectors such as fund-raising, the arts, education, healthcare, and social ideas. Second and third year undergraduate and postgraduate students taking courses in non-profit marketing, se...

Cijeli opis

Spremljeno u:
Bibliografski detalji
Glavni autor: Adrian Sargeant
Jezik:Undetermined
English
Izdano: Oxford [England],New York Oxford University Press 1999
Teme:
Oznake: Dodaj oznaku
Bez oznaka, Budi prvi tko označuje ovaj zapis!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh