Marketing management for nonprofit organizations
This book provides a comprehensive overview of the theory behind non-profit marketing, and analyzes key non-profit sectors such as fund-raising, the arts, education, healthcare, and social ideas. Second and third year undergraduate and postgraduate students taking courses in non-profit marketing, se...
Đã lưu trong:
| Tác giả chính: | |
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| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Oxford [England],New York
Oxford University Press
1999
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Tóm tắt: | This book provides a comprehensive overview of the theory behind non-profit marketing, and analyzes key non-profit sectors such as fund-raising, the arts, education, healthcare, and social ideas. Second and third year undergraduate and postgraduate students taking courses in non-profit marketing, service marketing and public sector management will find this volume an invaluable course accompaniment |
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| Mô tả vật lý: | 304 p. ill. 26 cm |
| số ISBN: | 0198775660 9780198775669 |