Marketing management for nonprofit organizations
This book provides a comprehensive overview of the theory behind non-profit marketing, and analyzes key non-profit sectors such as fund-raising, the arts, education, healthcare, and social ideas. Second and third year undergraduate and postgraduate students taking courses in non-profit marketing, se...
Spremljeno u:
| Glavni autor: | |
|---|---|
| Jezik: | Undetermined English |
| Izdano: |
Oxford [England],New York
Oxford University Press
1999
|
| Teme: | |
| Oznake: |
Dodaj oznaku
Bez oznaka, Budi prvi tko označuje ovaj zapis!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| Sažetak: | This book provides a comprehensive overview of the theory behind non-profit marketing, and analyzes key non-profit sectors such as fund-raising, the arts, education, healthcare, and social ideas. Second and third year undergraduate and postgraduate students taking courses in non-profit marketing, service marketing and public sector management will find this volume an invaluable course accompaniment |
|---|---|
| Opis: | 304 p. ill. 26 cm |
| ISBN: | 0198775660 9780198775669 |