Successful marketing strategies for nonprofit organizations : winning in the age of the elusive donor /

"From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need--now fully revised and updated. In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's le...

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Bibliografische gegevens
Hoofdauteur: McLeish, Barry, 1956-
Formaat: Boek
Taal:English
Gepubliceerd in: Hoboken, NJ : Wiley, 2011.
Editie:2nd ed.
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