Successful marketing strategies for nonprofit organizations : winning in the age of the elusive donor /
"From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need--now fully revised and updated. In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's le...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ :
Wiley,
2011.
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| Edition: | 2nd ed. |
| Subjects: | |
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| Institutions: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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