Marketing management for nonprofit organizations
This book provides a comprehensive overview of the theory behind non-profit marketing, and analyzes key non-profit sectors such as fund-raising, the arts, education, healthcare, and social ideas. Second and third year undergraduate and postgraduate students taking courses in non-profit marketing, se...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Oxford [England],New York
Oxford University Press
1999
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| LEADER | 01082nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_13163 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0198775660 | ||
| 020 | |a 9780198775669 | ||
| 041 | |a eng | ||
| 082 | |a 658.8 | ||
| 082 | |b A102 | ||
| 100 | |a Adrian Sargeant | ||
| 245 | 0 | |a Marketing management for nonprofit organizations | |
| 245 | 0 | |c Adrian Sargeant | |
| 260 | |a Oxford [England],New York | ||
| 260 | |b Oxford University Press | ||
| 260 | |c 1999 | ||
| 300 | |a 304 p. | ||
| 300 | |b ill. | ||
| 300 | |c 26 cm | ||
| 520 | |a This book provides a comprehensive overview of the theory behind non-profit marketing, and analyzes key non-profit sectors such as fund-raising, the arts, education, healthcare, and social ideas. Second and third year undergraduate and postgraduate students taking courses in non-profit marketing, service marketing and public sector management will find this volume an invaluable course accompaniment | ||
| 650 | |a Nonprofit organizations | ||
| 700 | |a Adrian Sargeant | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||