Strategic advertising management

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Strategic advertising management

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Strategic Advertising Management is a comprehensive book covering all areas of integrated marketing communications and combining rigorous empirical research with a wider perspective on the social and cultural aspects of advertising. Percy and Elliott deal with advertising from a strategic rather tha...

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Библиографические подробности
Главный автор:	Percy, Larry
Другие авторы:	Larry Percy; John R. Rossiter; Richard Elliott
Язык:	Undetermined English
Опубликовано:	Oxford,New York Oxford University Press 2001
Предметы:	Communication in marketing; Sales promotion; Advertising; Strategic planning
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

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