Strategic advertising management

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Strategic advertising management

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Strategic Advertising Management is a comprehensive book covering all areas of integrated marketing communications and combining rigorous empirical research with a wider perspective on the social and cultural aspects of advertising. Percy and Elliott deal with advertising from a strategic rather tha...

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Dades bibliogràfiques
Autor principal:	Percy, Larry
Altres autors:	Larry Percy; John R. Rossiter; Richard Elliott
Idioma:	Undetermined English
Publicat:	Oxford,New York Oxford University Press 2001
Matèries:	Communication in marketing; Sales promotion; Advertising; Strategic planning
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

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