Cause for concern results-oriented cause marketing

Can 'cause marketing' help you succeed? CAUSE FOR CONCERN: RESULTS-ORIENTED CAUSE MARKETING shows you how. Author Stephen M. Adler expertly reveals to you how cause marketing works, why it makes sense for businesses, and how to make a profit using cause marketing. And he also includes spec...

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Bibliografski detalji
Glavni autor: Adler, Stephen M.
Daljnji autori: Stephen M. Adler
Jezik:Undetermined
English
Izdano: Mason, Ohio Thomson/South-Western
Teme:
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Opis
Sažetak:Can 'cause marketing' help you succeed? CAUSE FOR CONCERN: RESULTS-ORIENTED CAUSE MARKETING shows you how. Author Stephen M. Adler expertly reveals to you how cause marketing works, why it makes sense for businesses, and how to make a profit using cause marketing. And he also includes special sections on the ethics of cause marketing as well. Plus, CAUSE FOR CONCERN: RESULTS-ORIENTED CAUSE MARKETING is easy-to-read and full of study tools, so you'll be able to succeed on the test also!
Opis:x, 149 p.
ill.
24 cm
Bibliografija:Included index
ISBN:0324311303
9780324311303