Cause for concern results-oriented cause marketing
Can 'cause marketing' help you succeed? CAUSE FOR CONCERN: RESULTS-ORIENTED CAUSE MARKETING shows you how. Author Stephen M. Adler expertly reveals to you how cause marketing works, why it makes sense for businesses, and how to make a profit using cause marketing. And he also includes spec...
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| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Mason, Ohio
Thomson/South-Western
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| Những chủ đề: | |
| Các nhãn: |
Thêm thẻ
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01218nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_13488 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0324311303 | ||
| 020 | |a 9780324311303 | ||
| 041 | |a eng | ||
| 082 | |a 658.8 | ||
| 082 | |b S206 | ||
| 100 | |a Adler, Stephen M. | ||
| 245 | 0 | |a Cause for concern | |
| 245 | 0 | |b results-oriented cause marketing | |
| 245 | 0 | |c Stephen M. Adler | |
| 260 | |a Mason, Ohio | ||
| 260 | |b Thomson/South-Western | ||
| 300 | |a x, 149 p. | ||
| 300 | |b ill. | ||
| 300 | |c 24 cm | ||
| 504 | |a Included index | ||
| 520 | |a Can 'cause marketing' help you succeed? CAUSE FOR CONCERN: RESULTS-ORIENTED CAUSE MARKETING shows you how. Author Stephen M. Adler expertly reveals to you how cause marketing works, why it makes sense for businesses, and how to make a profit using cause marketing. And he also includes special sections on the ethics of cause marketing as well. Plus, CAUSE FOR CONCERN: RESULTS-ORIENTED CAUSE MARKETING is easy-to-read and full of study tools, so you'll be able to succeed on the test also! | ||
| 650 | |a Social marketing; Social responsibility of business | ||
| 700 | |a Stephen M. Adler | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||