Cause for concern : results-oriented cause marketing / Stephen M. Adler.

A business case for cause-related marketing -- Building your business's case for cause-related marketing -- Win/win philosophies for cause-related marketing partnerships -- Expanding the bandwidth of cause-related marketing and diversity -- Retail case study -- America on the move and Pepsico c...

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Bibliografische gegevens
Hoofdauteur: Stephen M. Adler.
Taal:Undetermined
Gepubliceerd in: Mason, Ohio Thomson/South-Western 2006
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