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This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively. This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Dibb, Sally
Awduron Eraill: Sally Dibb; Lyndon Simkin
Iaith:Undetermined
English
Cyhoeddwyd: London,New York Routledge 1996
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Disgrifiad
Crynodeb:This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively. This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively
Disgrifiad Corfforoll:xvii, 219 p.
ill.
24 cm
Llyfryddiaeth:Included bibliography referencec and index
ISBN:0415118921
9780415118927