The target marketing for marketing managers Find this title in WorldCat.org
This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively. This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Sprache: | Undetermined English |
| Veröffentlicht: |
London,New York
Routledge
1996
|
| Schlagworte: | |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| Zusammenfassung: | This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively. This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively |
|---|---|
| Beschreibung: | xvii, 219 p. ill. 24 cm |
| Bibliographie: | Included bibliography referencec and index |
| ISBN: | 0415118921 9780415118927 |