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This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively. This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments...
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| Language: | Undetermined English |
| Published: |
London,New York
Routledge
1996
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Summary: | This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively. This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively |
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| Physical Description: | xvii, 219 p. ill. 24 cm |
| Bibliography: | Included bibliography referencec and index |
| ISBN: | 0415118921 9780415118927 |