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This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively. This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Dibb, Sally
Beste egile batzuk: Sally Dibb; Lyndon Simkin
Hizkuntza:Undetermined
English
Argitaratua: London,New York Routledge 1996
Gaiak:
Etiketak: Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Deskribapena
Gaia:This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively. This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively
Deskribapen fisikoa:xvii, 219 p.
ill.
24 cm
Bibliografia:Included bibliography referencec and index
ISBN:0415118921
9780415118927