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This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively. This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Dibb, Sally
अन्य लेखक: Sally Dibb; Lyndon Simkin
भाषा:Undetermined
English
प्रकाशित: London,New York Routledge 1996
विषय:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
विवरण
सारांश:This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively. This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively
भौतिक वर्णन:xvii, 219 p.
ill.
24 cm
ग्रन्थसूची:Included bibliography referencec and index
आईएसबीएन:0415118921
9780415118927