Sports and entertainment Marketing

Sports and Entertainment Marketing takes your students on a step-by-step journey through the world of marketing. Students encounter and learn about the key functions of marketing and how those functions are applied to sports and entertainment. Each marketing function is incorporated throughout the t...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Kaser, Ken
अन्य लेखक: Ken Kaser; Dotty B. Oelkers
भाषा:Undetermined
English
प्रकाशित: New York Thomson Learning 2001
विषय:
टैग : टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
विवरण
सारांश:Sports and Entertainment Marketing takes your students on a step-by-step journey through the world of marketing. Students encounter and learn about the key functions of marketing and how those functions are applied to sports and entertainment. Each marketing function is incorporated throughout the text and highlighted with an icon to indicate how it is used in the marketing process
भौतिक वर्णन:298 p.
ill.
28 cm
आईएसबीएन:0538694777
9780538694773