Sports and entertainment Marketing
Sports and Entertainment Marketing takes your students on a step-by-step journey through the world of marketing. Students encounter and learn about the key functions of marketing and how those functions are applied to sports and entertainment. Each marketing function is incorporated throughout the t...
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| Главный автор: | |
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| Другие авторы: | |
| Язык: | Undetermined English |
| Опубликовано: |
New York
Thomson Learning
2001
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| Предметы: | |
| Метки: |
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Нет меток, Требуется 1-ая метка записи!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Итог: | Sports and Entertainment Marketing takes your students on a step-by-step journey through the world of marketing. Students encounter and learn about the key functions of marketing and how those functions are applied to sports and entertainment. Each marketing function is incorporated throughout the text and highlighted with an icon to indicate how it is used in the marketing process |
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| Объем: | 298 p. ill. 28 cm |
| ISBN: | 0538694777 9780538694773 |