Sports and entertainment Marketing

Sports and Entertainment Marketing takes your students on a step-by-step journey through the world of marketing. Students encounter and learn about the key functions of marketing and how those functions are applied to sports and entertainment. Each marketing function is incorporated throughout the t...

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Hlavní autor: Kaser, Ken
Další autoři: Ken Kaser; Dotty B. Oelkers
Jazyk:Undetermined
English
Vydáno: New York Thomson Learning 2001
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh