Sports and entertainment Marketing

Sports and Entertainment Marketing takes your students on a step-by-step journey through the world of marketing. Students encounter and learn about the key functions of marketing and how those functions are applied to sports and entertainment. Each marketing function is incorporated throughout the t...

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Autor principal: Kaser, Ken
Altres autors: Ken Kaser; Dotty B. Oelkers
Idioma:Undetermined
English
Publicat: New York Thomson Learning 2001
Matèries:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh