Sports and entertainment Marketing

Sports and Entertainment Marketing takes your students on a step-by-step journey through the world of marketing. Students encounter and learn about the key functions of marketing and how those functions are applied to sports and entertainment. Each marketing function is incorporated throughout the t...

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Detalles Bibliográficos
Autor principal: Kaser, Ken
Otros Autores: Ken Kaser; Dotty B. Oelkers
Lenguaje:Undetermined
English
Publicado: New York Thomson Learning 2001
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh