Marketing convergence how the leading companies are profiting from integrating online and offline marketing strategies

With the exponential growth of the Internet in the past few years, this tool has become a powerful venue for marketing products to consumers. This book is engineered for professionals looking to gain a better understanding of the integration of technologies and marketing strategies. By understanding...

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Detaylı Bibliyografya
Yazar: Susan K. Jones
Diğer Yazarlar: Susan K. Jones; Ted Spiegel
Dil:Undetermined
English
Baskı/Yayın Bilgisi: Mason, OH South-Western 2003
Konular:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh