Marketing convergence how the leading companies are profiting from integrating online and offline marketing strategies

With the exponential growth of the Internet in the past few years, this tool has become a powerful venue for marketing products to consumers. This book is engineered for professionals looking to gain a better understanding of the integration of technologies and marketing strategies. By understanding...

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Autor principal: Susan K. Jones
Otros Autores: Susan K. Jones; Ted Spiegel
Lenguaje:Undetermined
English
Publicado: Mason, OH South-Western 2003
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