Marketing convergence how the leading companies are profiting from integrating online and offline marketing strategies

With the exponential growth of the Internet in the past few years, this tool has become a powerful venue for marketing products to consumers. This book is engineered for professionals looking to gain a better understanding of the integration of technologies and marketing strategies. By understanding...

Celý popis

Uloženo v:
Podrobná bibliografie
Hlavní autor: Susan K. Jones
Další autoři: Susan K. Jones; Ted Spiegel
Jazyk:Undetermined
English
Vydáno: Mason, OH South-Western 2003
Témata:
Tagy: Přidat tag
Žádné tagy, Buďte první, kdo otaguje tento záznam!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh