Marketing convergence how the leading companies are profiting from integrating online and offline marketing strategies
With the exponential growth of the Internet in the past few years, this tool has become a powerful venue for marketing products to consumers. This book is engineered for professionals looking to gain a better understanding of the integration of technologies and marketing strategies. By understanding...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Mason, OH
South-Western
2003
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01186nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_13904 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 538727195 | ||
| 041 | |a eng | ||
| 082 | |a 658.8 | ||
| 082 | |b S521 | ||
| 100 | |a Susan K. Jones | ||
| 245 | 0 | |a Marketing convergence | |
| 245 | 0 | |b how the leading companies are profiting from integrating online and offline marketing strategies | |
| 245 | 0 | |c Susan K. Jones, Ted Spiegel | |
| 260 | |a Mason, OH | ||
| 260 | |b South-Western | ||
| 260 | |c 2003 | ||
| 300 | |a 232 p. | ||
| 300 | |b ill. | ||
| 300 | |c 24 cm | ||
| 520 | |a With the exponential growth of the Internet in the past few years, this tool has become a powerful venue for marketing products to consumers. This book is engineered for professionals looking to gain a better understanding of the integration of technologies and marketing strategies. By understanding the key elements of converging various marketing channels and strategies, professionals will be well on the way to marketing success beating the competition | ||
| 650 | |a Electronic commerce | ||
| 700 | |a Susan K. Jones; Ted Spiegel | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||