Marketing convergence how the leading companies are profiting from integrating online and offline marketing strategies
With the exponential growth of the Internet in the past few years, this tool has become a powerful venue for marketing products to consumers. This book is engineered for professionals looking to gain a better understanding of the integration of technologies and marketing strategies. By understanding...
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| 言語: | Undetermined English |
| 出版事項: |
Mason, OH
South-Western
2003
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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