Marketing convergence how the leading companies are profiting from integrating online and offline marketing strategies
With the exponential growth of the Internet in the past few years, this tool has become a powerful venue for marketing products to consumers. This book is engineered for professionals looking to gain a better understanding of the integration of technologies and marketing strategies. By understanding...
Gorde:
| Egile nagusia: | |
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| Beste egile batzuk: | |
| Hizkuntza: | Undetermined English |
| Argitaratua: |
Mason, OH
South-Western
2003
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| Gaiak: | |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Gaia: | With the exponential growth of the Internet in the past few years, this tool has become a powerful venue for marketing products to consumers. This book is engineered for professionals looking to gain a better understanding of the integration of technologies and marketing strategies. By understanding the key elements of converging various marketing channels and strategies, professionals will be well on the way to marketing success beating the competition |
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| Deskribapen fisikoa: | 232 p. ill. 24 cm |
| Bibliografia: | Included index |
| ISBN: | 0538727195 9780538727198 |