Marketing convergence how the leading companies are profiting from integrating online and offline marketing strategies
With the exponential growth of the Internet in the past few years, this tool has become a powerful venue for marketing products to consumers. This book is engineered for professionals looking to gain a better understanding of the integration of technologies and marketing strategies. By understanding...
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| Language: | Undetermined English |
| Published: |
Mason, OH
South-Western
2003
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Summary: | With the exponential growth of the Internet in the past few years, this tool has become a powerful venue for marketing products to consumers. This book is engineered for professionals looking to gain a better understanding of the integration of technologies and marketing strategies. By understanding the key elements of converging various marketing channels and strategies, professionals will be well on the way to marketing success beating the competition |
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| Physical Description: | 232 p. ill. 24 cm |
| Bibliography: | Included index |
| ISBN: | 0538727195 9780538727198 |