Marketing convergence how the leading companies are profiting from integrating online and offline marketing strategies

With the exponential growth of the Internet in the past few years, this tool has become a powerful venue for marketing products to consumers. This book is engineered for professionals looking to gain a better understanding of the integration of technologies and marketing strategies. By understanding...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Jones, Susan K.
Beste egile batzuk: Susan K. Jones; Ted Spiegel
Hizkuntza:Undetermined
English
Argitaratua: Mason, OH South-Western 2003
Gaiak:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh