Mass media research an introduction

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is pack...

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主要作者: Wimmer, Roger D.
其他作者: Roger D. Wimmer; Joseph R. Dominick
语言:Undetermined
English
出版: Belmont, CA Thomson, Wadsworth 2006
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh