Mass media research an introduction

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is pack...

Full description

Saved in:
Bibliographic Details
Main Author: Wimmer, Roger D.
Other Authors: Roger D. Wimmer; Joseph R. Dominick
Language:Undetermined
English
Published: Belmont, CA Thomson, Wadsworth 2006
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!
Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh