Mass media research an introduction

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is pack...

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Bibliografische gegevens
Hoofdauteur: Wimmer, Roger D.
Andere auteurs: Roger D. Wimmer; Joseph R. Dominick
Taal:Undetermined
English
Gepubliceerd in: Belmont, CA Thomson, Wadsworth 2006
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