Mass media research an introduction
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is pack...
Uloženo v:
| Hlavní autor: | |
|---|---|
| Další autoři: | |
| Jazyk: | Undetermined English |
| Vydáno: |
Belmont, CA
Thomson, Wadsworth
2006
|
| Témata: | |
| Tagy: |
Přidat tag
Žádné tagy, Buďte první, kdo otaguje tento záznam!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| Shrnutí: | Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well |
|---|---|
| Fyzický popis: | 468 p. ill. 24 cm |
| ISBN: | 0534647189 9780534647186 |