Public relations the complete guide

With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. Companies are realizing the benefit of speaking with Â"one voiceÂ" in both paid media and nonpaid efforts. And as media rates continue to rise tho...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Marconi, Joe
अन्य लेखक: Joe Marconi
भाषा:Undetermined
English
प्रकाशित: Mason, Ohio,[S.l.] South-Western,American Marketing Association 2004
विषय:
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