The new managerial economics

Boyes introduces non-majors to the power of economics in business decision making. The text's intuitive approach clearly highlights how economics influences marketing, management, and other business-related decisions. In addition to traditional principles of price theory, Managerial Economics e...

Celý popis

Uloženo v:
Podrobná bibliografie
Hlavní autor: Boyes, William J
Další autoři: William Boyes
Jazyk:Undetermined
English
Vydáno: Boston Houghton Mifflin Co.
Témata:
Tagy: Přidat tag
Žádné tagy, Buďte první, kdo otaguje tento záznam!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Popis
Shrnutí:Boyes introduces non-majors to the power of economics in business decision making. The text's intuitive approach clearly highlights how economics influences marketing, management, and other business-related decisions. In addition to traditional principles of price theory, Managerial Economics examines organizational behavior, strategic management, human resource management, and emerging issues such as game theory, TQM, and information economics
Fyzický popis:xviii, 363 p.
ill.
27 cm
Bibliografie:Includes bibliographical references and index
ISBN:039582835X
9780395828359