The new managerial economics
Boyes introduces non-majors to the power of economics in business decision making. The text's intuitive approach clearly highlights how economics influences marketing, management, and other business-related decisions. In addition to traditional principles of price theory, Managerial Economics e...
Guardat en:
| Autor principal: | |
|---|---|
| Altres autors: | |
| Idioma: | Undetermined English |
| Publicat: |
Boston
Houghton Mifflin Co.
|
| Matèries: | |
| Etiquetes: |
Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| Sumari: | Boyes introduces non-majors to the power of economics in business decision making. The text's intuitive approach clearly highlights how economics influences marketing, management, and other business-related decisions. In addition to traditional principles of price theory, Managerial Economics examines organizational behavior, strategic management, human resource management, and emerging issues such as game theory, TQM, and information economics |
|---|---|
| Descripció física: | xviii, 363 p. ill. 27 cm |
| Bibliografia: | Includes bibliographical references and index |
| ISBN: | 039582835X 9780395828359 |