The new managerial economics
Boyes introduces non-majors to the power of economics in business decision making. The text's intuitive approach clearly highlights how economics influences marketing, management, and other business-related decisions. In addition to traditional principles of price theory, Managerial Economics e...
Сохранить в:
| Главный автор: | |
|---|---|
| Другие авторы: | |
| Язык: | Undetermined English |
| Опубликовано: |
Boston
Houghton Mifflin Co.
|
| Предметы: | |
| Метки: |
Добавить метку
Нет меток, Требуется 1-ая метка записи!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| Итог: | Boyes introduces non-majors to the power of economics in business decision making. The text's intuitive approach clearly highlights how economics influences marketing, management, and other business-related decisions. In addition to traditional principles of price theory, Managerial Economics examines organizational behavior, strategic management, human resource management, and emerging issues such as game theory, TQM, and information economics |
|---|---|
| Объем: | xviii, 363 p. ill. 27 cm |
| Библиография: | Includes bibliographical references and index |
| ISBN: | 039582835X 9780395828359 |