Consumer behavior and marketing action
In today's business world a better understanding of consumer's needs is essential to drive marketing strategies. The successes and failures of implementing marketing concepts and strategies are based primarily on the attempt to integrate the product's message. Two recent examples of c...
Đã lưu trong:
| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Cincinnati, Ohio
South-Western College Pub.
2001
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01444nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_14288 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 9789812401229 | ||
| 020 | |a 9812401229 | ||
| 041 | |a eng | ||
| 082 | |a 658.8342 | ||
| 082 | |b H204 | ||
| 100 | |a Assael, Henry | ||
| 245 | 0 | |a Consumer behavior and marketing action | |
| 245 | 0 | |c Henry Assael | |
| 260 | |a Cincinnati, Ohio | ||
| 260 | |b South-Western College Pub. | ||
| 260 | |c 2001 | ||
| 300 | |a xviii, 718 p. | ||
| 300 | |b ill. | ||
| 300 | |c 24 cm | ||
| 520 | |a In today's business world a better understanding of consumer's needs is essential to drive marketing strategies. The successes and failures of implementing marketing concepts and strategies are based primarily on the attempt to integrate the product's message. Two recent examples of consumer-driven marketing actions: Saturn succeeded in establishing a strong cult-like following and its appeal to both utilitarian and hedonhic needs while McDonald's failed to shift consumer perceptations of its service orientation with the introduction of the Arch Deluxe sandwich. Consumer Behavior and Marketing Action 6E challenges students to understand the complexities of consumer needs and perceptions and translate them into effective marketing strategies | ||
| 650 | |a Consumer behavior; Motivation research (Marketing) | ||
| 700 | |a Henry Assael | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||