Consumer behavior and marketing action

In today's business world a better understanding of consumer's needs is essential to drive marketing strategies. The successes and failures of implementing marketing concepts and strategies are based primarily on the attempt to integrate the product's message. Two recent examples of c...

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Главный автор: Assael, Henry
Другие авторы: Henry Assael
Язык:Undetermined
English
Опубликовано: Cincinnati, Ohio South-Western College Pub. 2001
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Метки: Добавить метку
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh