Effective marketing creating and keeping customers
With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a conci...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Australia,Cincinnati, Ohio
South-Western College Pub.
2002
|
| Những chủ đề: | |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| LEADER | 01429nam a2200289Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_14294 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 032406392X | ||
| 020 | |a 9780324063929 | ||
| 041 | |a eng | ||
| 082 | |a 658.8 | ||
| 082 | |b W309 | ||
| 100 | |a Zikmund, William G. | ||
| 245 | 0 | |a Effective marketing | |
| 245 | 0 | |b creating and keeping customers | |
| 245 | 0 | |c William G. Zikmund, Michael d'Amico | |
| 260 | |a Australia,Cincinnati, Ohio | ||
| 260 | |b South-Western College Pub. | ||
| 260 | |c 2002 | ||
| 300 | |a xxix, 553 p. | ||
| 300 | |b col. ill. | ||
| 300 | |c 28 cm | ||
| 504 | |a Included glossary and index | ||
| 520 | |a With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping students adapt to and strategically plan for changes in the marketing environment | ||
| 650 | |a Marketing; Consumer behavior; Export marketing | ||
| 700 | |a William G. Zikmund; Michael d'Amico | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||