Effective marketing creating and keeping customers

With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a conci...

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Главный автор: Zikmund, William G.
Другие авторы: William G. Zikmund; Michael d'Amico
Язык:Undetermined
English
Опубликовано: Australia,Cincinnati, Ohio South-Western College Pub. 2002
Предметы:
Метки: Добавить метку
Нет меток, Требуется 1-ая метка записи!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Описание
Итог:With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping students adapt to and strategically plan for changes in the marketing environment
Объем:xxix, 553 p.
col. ill.
28 cm
Библиография:Included glossary and index
ISBN:032406392X
9780324063929