Effective marketing creating and keeping customers
With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a conci...
Zapisane w:
| 1. autor: | |
|---|---|
| Kolejni autorzy: | |
| Język: | Undetermined English |
| Wydane: |
Australia,Cincinnati, Ohio
South-Western College Pub.
2002
|
| Hasła przedmiotowe: | |
| Etykiety: |
Dodaj etykietę
Nie ma etykietki, Dołącz pierwszą etykiete!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| Streszczenie: | With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping students adapt to and strategically plan for changes in the marketing environment |
|---|---|
| Opis fizyczny: | xxix, 553 p. col. ill. 28 cm |
| Bibliografia: | Included glossary and index |
| ISBN: | 032406392X 9780324063929 |