Effective marketing creating and keeping customers
With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a conci...
שמור ב:
| מחבר ראשי: | |
|---|---|
| מחברים אחרים: | |
| שפה: | Undetermined English |
| יצא לאור: |
Australia,Cincinnati, Ohio
South-Western College Pub.
2002
|
| נושאים: | |
| תגים: |
הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| סיכום: | With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping students adapt to and strategically plan for changes in the marketing environment |
|---|---|
| תיאור פיזי: | xxix, 553 p. col. ill. 28 cm |
| ביבליוגרפיה: | Included glossary and index |
| ISBN: | 032406392X 9780324063929 |