Effective marketing creating and keeping customers
With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a conci...
में बचाया:
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| अन्य लेखक: | |
| भाषा: | Undetermined English |
| प्रकाशित: |
Australia,Cincinnati, Ohio
South-Western College Pub.
2002
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| विषय: | |
| टैग : |
टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| सारांश: | With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping students adapt to and strategically plan for changes in the marketing environment |
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| भौतिक वर्णन: | xxix, 553 p. col. ill. 28 cm |
| ग्रन्थसूची: | Included glossary and index |
| आईएसबीएन: | 032406392X 9780324063929 |