Effective marketing creating and keeping customers
With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a conci...
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| Главный автор: | |
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| Другие авторы: | |
| Язык: | Undetermined English |
| Опубликовано: |
Australia,Cincinnati, Ohio
South-Western College Pub.
2002
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| Предметы: | |
| Метки: |
Добавить метку
Нет меток, Требуется 1-ая метка записи!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Итог: | With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping students adapt to and strategically plan for changes in the marketing environment |
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| Объем: | xxix, 553 p. col. ill. 28 cm |
| Библиография: | Included glossary and index |
| ISBN: | 032406392X 9780324063929 |