Exploring direct and cusomter relationship marketing

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Bibliographic Details
Main Author: Evans, Martin
Other Authors: Lisa O'Malley; Maurice Patterson; Martin Evans
Language:Undetermined
English
Published: London Thomson Learning 2004
Subjects:
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh
Description
Physical Description:xxiv, 544 p.
26 cm
Bibliography:Included index
ISBN:1861529015
9781861529015