Direct marketing : An integrated approach

This book covers in a very clear and structured manner the basics of direct marketing, including sections on creatives and database marketing.

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Bibliografische gegevens
Hoofdauteur: McDonal, Wiliam J.
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Boston Irwin 1998
Onderwerpen:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ