Exploring direct and relationship marketing

The highly accessible text is divided into 4 Parts: Part 1 explores what direct marketing is and concentrates on the growth and origins of interactive and relational direct marketing Part 2 Analyses and evaluates the sources and use of data within direct and relationship marketing as well as examini...

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Glavni avtor: Evans, Martin
Drugi avtorji: Martin Evans; Lisa O'Malley; Maurice Patterson
Jezik:Undetermined
English
Izdano: Australia,United States Thomson 2004
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh