Exploring direct and relationship marketing
The highly accessible text is divided into 4 Parts: Part 1 explores what direct marketing is and concentrates on the growth and origins of interactive and relational direct marketing Part 2 Analyses and evaluates the sources and use of data within direct and relationship marketing as well as examini...
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| Language: | Undetermined English |
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Australia,United States
Thomson
2004
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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