Exploring direct and relationship marketing
The highly accessible text is divided into 4 Parts: Part 1 explores what direct marketing is and concentrates on the growth and origins of interactive and relational direct marketing Part 2 Analyses and evaluates the sources and use of data within direct and relationship marketing as well as examini...
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| Язык: | Undetermined English |
| Опубликовано: |
Australia,United States
Thomson
2004
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Добавить метку
Нет меток, Требуется 1-ая метка записи!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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