Exploring direct and relationship marketing

The highly accessible text is divided into 4 Parts: Part 1 explores what direct marketing is and concentrates on the growth and origins of interactive and relational direct marketing Part 2 Analyses and evaluates the sources and use of data within direct and relationship marketing as well as examini...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Evans, Martin
अन्य लेखक: Martin Evans; Lisa O'Malley; Maurice Patterson
भाषा:Undetermined
English
प्रकाशित: Australia,United States Thomson 2004
विषय:
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