Creative strategy in advertising
I have had much success with this book. My professor is the editor of a widely read prestigious magazine, and she truly believes in this text. Our class has welcomed many guest speakers in the fields of Advertising, PR, and Design who all reviewed this text and found its contents to support what the...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Boston, MA, USA
Thomson/Wadsworth
2008
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01065nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_14527 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0495096202 | ||
| 020 | |a 9780495096207 | ||
| 041 | |a eng | ||
| 082 | |a 659.132 | ||
| 082 | |b B431 | ||
| 100 | |a Bonnie L. Drewniany | ||
| 245 | 0 | |a Creative strategy in advertising | |
| 245 | 0 | |c Bonnie L. Drewniany, A. Jerome Jewler | |
| 260 | |a Boston, MA, USA | ||
| 260 | |b Thomson/Wadsworth | ||
| 260 | |c 2008 | ||
| 300 | |a 332 p. | ||
| 300 | |b ill. | ||
| 300 | |c 26 cm | ||
| 520 | |a I have had much success with this book. My professor is the editor of a widely read prestigious magazine, and she truly believes in this text. Our class has welcomed many guest speakers in the fields of Advertising, PR, and Design who all reviewed this text and found its contents to support what they practice in their professional work. | ||
| 650 | |a Advertising copy; Advertising layout and typography | ||
| 700 | |a Bonnie L. Drewniany; A. Jerome Jewler | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||