Creative strategy in advertising
I have had much success with this book. My professor is the editor of a widely read prestigious magazine, and she truly believes in this text. Our class has welcomed many guest speakers in the fields of Advertising, PR, and Design who all reviewed this text and found its contents to support what the...
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| Lingua: | Undetermined English |
| Pubblicazione: |
Boston, MA, USA
Thomson/Wadsworth
2008
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Riassunto: | I have had much success with this book. My professor is the editor of a widely read prestigious magazine, and she truly believes in this text. Our class has welcomed many guest speakers in the fields of Advertising, PR, and Design who all reviewed this text and found its contents to support what they practice in their professional work. |
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| Descrizione fisica: | 332 p. ill. 26 cm |
| ISBN: | 0495096202 9780495096207 |