Creative strategy in advertising

I have had much success with this book. My professor is the editor of a widely read prestigious magazine, and she truly believes in this text. Our class has welcomed many guest speakers in the fields of Advertising, PR, and Design who all reviewed this text and found its contents to support what the...

Mô tả đầy đủ

Đã lưu trong:
Chi tiết về thư mục
Tác giả chính: Bonnie L. Drewniany
Tác giả khác: Bonnie L. Drewniany; A. Jerome Jewler
Ngôn ngữ:Undetermined
English
Được phát hành: Boston, MA, USA Thomson/Wadsworth 2008
Những chủ đề:
Các nhãn: Thêm thẻ
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Miêu tả
Tóm tắt:I have had much success with this book. My professor is the editor of a widely read prestigious magazine, and she truly believes in this text. Our class has welcomed many guest speakers in the fields of Advertising, PR, and Design who all reviewed this text and found its contents to support what they practice in their professional work.
Mô tả vật lý:332 p.
ill.
26 cm
số ISBN:0495096202
9780495096207