Up against the retail giants targeting weakness, gaining an edge
Retail marketing strategy development -- Fitting into multi-layered retail competition -- Major trends in the retailing sector -- The retail evolution -- Capitalizing on market potentials -- Consumer behavior and retail strategy -- Strategy alternatives -- Developing, measuring, and managing store i...
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| Autore principale: | |
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| Altri autori: | |
| Lingua: | Undetermined English |
| Pubblicazione: |
Mason, OH
Thomson
2004
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Riassunto: | Retail marketing strategy development -- Fitting into multi-layered retail competition -- Major trends in the retailing sector -- The retail evolution -- Capitalizing on market potentials -- Consumer behavior and retail strategy -- Strategy alternatives -- Developing, measuring, and managing store image -- People are our strength -- We must communicate with our market -- Developing a merchandise mix -- Pricing is a powerful tool -- Being a part of a supply chain -- Controlling the store performance |
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| Descrizione fisica: | xxv, 194 p. ill. 24 cm |
| Bibliografia: | Includes bibliographical references and index |
| ISBN: | 0324233086 9780324233087 |