Up against the retail giants targeting weakness, gaining an edge

Retail marketing strategy development -- Fitting into multi-layered retail competition -- Major trends in the retailing sector -- The retail evolution -- Capitalizing on market potentials -- Consumer behavior and retail strategy -- Strategy alternatives -- Developing, measuring, and managing store i...

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Bibliografski detalji
Glavni autor: Samli, A. Coskun
Daljnji autori: A. Coskun Samli
Jezik:Undetermined
English
Izdano: Mason, OH Thomson 2004
Teme:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Opis
Sažetak:Retail marketing strategy development -- Fitting into multi-layered retail competition -- Major trends in the retailing sector -- The retail evolution -- Capitalizing on market potentials -- Consumer behavior and retail strategy -- Strategy alternatives -- Developing, measuring, and managing store image -- People are our strength -- We must communicate with our market -- Developing a merchandise mix -- Pricing is a powerful tool -- Being a part of a supply chain -- Controlling the store performance
Opis:xxv, 194 p.
ill.
24 cm
Bibliografija:Includes bibliographical references and index
ISBN:0324233086
9780324233087