Up against the retail giants

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Up against the retail giants targeting weakness, gaining an edge

Retail marketing strategy development -- Fitting into multi-layered retail competition -- Major trends in the retailing sector -- The retail evolution -- Capitalizing on market potentials -- Consumer behavior and retail strategy -- Strategy alternatives -- Developing, measuring, and managing store i...

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Bibliografske podrobnosti
Glavni avtor:	Samli, A. Coskun
Drugi avtorji:	A. Coskun Samli
Jezik:	Undetermined English
Izdano:	Mason, OH Thomson 2004
Teme:	Marketing; Small business; Retail trade
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

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