Trade show and event marketing plan, promote & profit

Finally - an authority on maximizing your company's trade show potential. The author masterfully covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-wo...

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Glavni avtor: Stevens, Ruth P.
Drugi avtorji: Ruth P. Stevens
Jezik:Undetermined
English
Izdano: Mason, OH Thomson 2004
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh