Trade show and event marketing plan, promote & profit

Finally - an authority on maximizing your company's trade show potential. The author masterfully covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-wo...

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Detalles Bibliográficos
Autor principal: Stevens, Ruth P.
Otros Autores: Ruth P. Stevens
Lenguaje:Undetermined
English
Publicado: Mason, OH Thomson 2004
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