Trade show and event marketing plan, promote & profit

Finally - an authority on maximizing your company's trade show potential. The author masterfully covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-wo...

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Bibliografiske detaljer
Hovedforfatter: Stevens, Ruth P.
Andre forfattere: Ruth P. Stevens
Sprog:Undetermined
English
Udgivet: Mason, OH Thomson 2004
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Beskrivelse
Summary:Finally - an authority on maximizing your company's trade show potential. The author masterfully covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate. An appendix is brimming with additional resources, including professional associations, publications, helpful Web sites, and a glossary of terms
Fysisk beskrivelse:xix, 340 p.
ill.
24 cm
ISBN:0324206240
9780324206241