Trade show and event marketing plan, promote & profit
Finally - an authority on maximizing your company's trade show potential. The author masterfully covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-wo...
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| Главный автор: | |
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| Другие авторы: | |
| Язык: | Undetermined English |
| Опубликовано: |
Mason, OH
Thomson
2004
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| Предметы: | |
| Метки: |
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Нет меток, Требуется 1-ая метка записи!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Итог: | Finally - an authority on maximizing your company's trade show potential. The author masterfully covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate. An appendix is brimming with additional resources, including professional associations, publications, helpful Web sites, and a glossary of terms |
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| Объем: | xix, 340 p. ill. 24 cm |
| ISBN: | 0324206240 9780324206241 |