Trade show and event marketing plan, promote & profit

Finally - an authority on maximizing your company's trade show potential. The author masterfully covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-wo...

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Bibliografiska uppgifter
Huvudupphovsman: Stevens, Ruth P.
Övriga upphovsmän: Ruth P. Stevens
Språk:Undetermined
English
Publicerad: Mason, OH Thomson 2004
Ämnen:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Beskrivning
Sammanfattning:Finally - an authority on maximizing your company's trade show potential. The author masterfully covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate. An appendix is brimming with additional resources, including professional associations, publications, helpful Web sites, and a glossary of terms
Fysisk beskrivning:xix, 340 p.
ill.
24 cm
ISBN:0324206240
9780324206241