Trade show and event marketing plan, promote & profit
Finally - an authority on maximizing your company's trade show potential. The author masterfully covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-wo...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Mason, OH
Thomson
2004
|
| Những chủ đề: | |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| LEADER | 01258nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_15136 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0324206240 | ||
| 020 | |a 9780324206241 | ||
| 041 | |a eng | ||
| 082 | |a 659.152 | ||
| 082 | |b R522 | ||
| 100 | |a Stevens, Ruth P. | ||
| 245 | 0 | |a Trade show and event marketing | |
| 245 | 0 | |b plan, promote & profit | |
| 245 | 0 | |c Ruth P. Stevens | |
| 260 | |a Mason, OH | ||
| 260 | |b Thomson | ||
| 260 | |c 2004 | ||
| 300 | |a xix, 340 p. | ||
| 300 | |b ill. | ||
| 300 | |c 24 cm | ||
| 520 | |a Finally - an authority on maximizing your company's trade show potential. The author masterfully covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate. An appendix is brimming with additional resources, including professional associations, publications, helpful Web sites, and a glossary of terms | ||
| 650 | |a Trade shows; Congresses and conventions | ||
| 700 | |a Ruth P. Stevens | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||