How to plan exhibitions

This series provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. The books are supported throughout by real documents such...

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Detalhes bibliográficos
Autor principal: Maitland, Iain
Outros Autores: Iain Maitland
Idioma:Undetermined
English
Publicado em: Herndon, VA Cassell 1997
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh