Management meeting and exceeding customer expectations
This seventh edition of Management: Meeting and Exceeding Customer Expectations includes dramatic changes from previous editions. It is a more comprehensive survey of the principles and practices of management as they are currently being applied, in the United States and around the world. The conten...
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| Language: | Undetermined English |
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Cincinnati, Ohio
South-Western/Thomson Learning
2002
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Summary: | This seventh edition of Management: Meeting and Exceeding Customer Expectations includes dramatic changes from previous editions. It is a more comprehensive survey of the principles and practices of management as they are currently being applied, in the United States and around the world. The content and features are structured to reinforce two continuing themes that are woven into the chapters' narratives: (1) the never-ending effort by managers and organizations to meet or exceed customers' needs and (2) the need organizations and their people have to be guided by effective leadership |
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| Physical Description: | xxviii, 171 p. ill. (some col.) 26 cm. + 1 computer optical disc (4 3/4 in.) |
| ISBN: | 0324536860 9780324536867 |