Contemporary marketing
CONTEMPORARY MARKETING by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructo...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Mason, OH
Thomson South-Western
2006
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| LEADER | 01249nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_15805 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0324236794 | ||
| 020 | |a 9780324236798 | ||
| 041 | |a eng | ||
| 082 | |a 658.8 | ||
| 082 | |b B432 | ||
| 100 | |a Boone, Louis E. | ||
| 245 | 0 | |a Contemporary marketing | |
| 245 | 0 | |c Louis E. Boone, David L. Kurtz | |
| 260 | |a Mason, OH | ||
| 260 | |b Thomson South-Western | ||
| 260 | |c 2006 | ||
| 300 | |a 1 v. (various pagings) | ||
| 300 | |b col. ill. | ||
| 300 | |c 28 cm | ||
| 520 | |a CONTEMPORARY MARKETING by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The twelfth edition continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more | ||
| 650 | |a Marketing | ||
| 700 | |a Louis E. Boone; David L. Kurtz | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||