Contemporary marketing

CONTEMPORARY MARKETING by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructo...

Täydet tiedot

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Bibliografiset tiedot
Päätekijä: Boone, Louis E.
Muut tekijät: Louis E. Boone; David L. Kurtz
Kieli:Undetermined
English
Julkaistu: Mason, OH Thomson South-Western 2006
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