Contemporary marketing

CONTEMPORARY MARKETING by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructo...

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Bibliographic Details
Main Author: Boone, Louis E.
Other Authors: Louis E. Boone; David L. Kurtz
Language:Undetermined
English
Published: Mason, OH Thomson South-Western 2006
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh