Contemporary marketing

CONTEMPORARY MARKETING by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructo...

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書目詳細資料
主要作者: Boone, Louis E.
其他作者: Louis E. Boone; David L. Kurtz
語言:Undetermined
English
出版: Mason, OH Thomson South-Western 2006
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