Contemporary marketing

CONTEMPORARY MARKETING by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructo...

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Bibliographische Detailangaben
1. Verfasser: Boone, Louis E.
Weitere Verfasser: Louis E. Boone; David L. Kurtz
Sprache:Undetermined
English
Veröffentlicht: Mason, OH Thomson South-Western 2006
Schlagworte:
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