Contemporary marketing

CONTEMPORARY MARKETING by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructo...

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Detalhes bibliográficos
Autor principal: Boone, Louis E.
Outros Autores: Louis E. Boone; David L. Kurtz
Idioma:Undetermined
English
Publicado em: Mason, OH Thomson South-Western 2006
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh